Marketing Tips

2007-09-29T21:26:00.000-07:00

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2007-09-29T21:24:00.000-07:00

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2007-09-29T20:59:00.000-07:00

Editorial: Why Ignoring Bouncebacks Can Ruin Your Email Success
By Derek Gehl

If you use email, chances are you have seen a "bounceback" message in your inbox. You get one whenever you send an email to someone and then -- for whatever reason -- their server rejects the message.

The "bounceback" message usually contains the original email you sent, as well as an explanation as to why the message was rejected.

There are two types of bouncebacks you need to know about:

Type #1: Hard Bouncebacks

A hard bounceback occurs when you send a message to an email account that no longer exists. The account has been closed for some reason, so the mail server that hosted the account will send your message back, notifying you of this change.

Hard bouncebacks are particularly common when you send mail to free email accounts with providers such as Hotmail, Gmail, and Yahoo. That's because many people use these free accounts as a secondary or disposable account for random newsletter subscriptions and such.

When the volume of email to their free account gets too high, people often shut it down, create a new one, and move on.

But unfortunately -- if they forget to send you their new address -- you're stuck with an email address that no longer exists!

Type #2: Soft Bouncebacks

A soft bounceback occurs when you send an email to an account that is still valid but is temporarily unable to receive email. The most common cause of soft bouncebacks is when an email account is too full or the server that hosts the account is temporarily down.

Why You need to Manage Your Bouncebacks

Because soft bouncebacks are generated when an email account is still valid, you don't need to remove them from your email list. Where you want to focus your attention is on hard bouncebacks.

In order to maintain the highest deliverability, you need to constantly remove hard bouncebacks from your email list.

If you continue to send email to addresses that are no longer valid, the ISPs (Internet service providers) that previously hosted those addresses may consider you a spammer -- and block ALL the email you send to any other email accounts they host.

For example, let's say I have 1000 @yahoo.com addresses on my email list and over a period of 6 months 100 of those email accounts are closed and become invalid.

If I still continue to send email to those invalid accounts, Yahoo will assume that I'm a spammer sending unsolicited email to random accounts -- and they will block any emails I send to the 900 remaining valid accounts.

Ouch!

The process of managing your bouncebacks is called "list hygiene." In order to get the highest amount of email delivered to your subscribers, you want to stay on top of your list hygiene and remove email addresses from your list as soon as you get a hard bounceback after sending to them.

Automate the Process

As your list grows, you'll want to invest in some software that will help you categorize and manage your bouncebacks.

Most email software packages or services provide this feature. If yours doesn't, then it's probably time to upgrade!

Don't Forget to Follow up and Get the New Address!

If you do get a hard bounceback from a previous customer, be sure to follow up with them via phone or even snail mail to get their updated information.

All your customers are valuable and you don't want to lose a single one from your list! The time you invest getting their updated email address is typically time well spent.

Remember, this is just one step in maintaining a clean email list that gets the best deliverability.

For an in-depth look at how to get the absolute highest deliverability and response from all of your email campaigns, click here to continue: www.marketingtips.com/emailsecrets

Happy Emailing!

Derek

How to use email to make your customers -- and your bank account! -- love you
By Mitch Tarr

One of the greatest benefits of selling online is that you can offer far more personalized service than you're normally capable of providing in a purely offline setting.

"...What?" you might be thinking. "How can you offer MORE personalized service on the Internet than when you're selling to people face to face?"

The answer is deceptively easy: Email.

By offering valuable information in exchange for your visitors' names and email addresses, you can build a huge list of potential customers and then use email to build a strong relationship with them over time.

When you have an offline business -- without any sort of online presence to back it up -- your only chance to connect with your visitors is when they come into your store.

But when you sell online, you can use email to communicate with your customers regularly, whether they're at work, in a coffee shop with their laptop, or in the comfort of their own home.

However, there are five essential rules you need to follow in order to make sure your emails make your customers love you... instead of hate you.

(Because we all know what it's like to receive unwanted emails from spammers whose only purpose for mailing you is to try to trick you to part with some cash. You DON'T want your potential customers to think you're one of "them.")

Rule #1. Respect your list

One of the greatest benefits of email is that it helps overcome buyer resistance by encouraging your subscribers to trust you.

But first, you have to prove you're trustworthy!

You have to respect your list, and think more of THEIR needs than yours. And you have to meet their expectations by delivering what you promise.

For example, if they opt into your list because you've offered them a free report full of valuable information, make sure you GIVE them a free report full of valuable information -- NOT a sales pitch.

Also, resist the urge to hammer your list with promotional emails every single week. The valuable "free info" emails you send should outnumber the purely promotional messages. Otherwise, your subscribers will opt out in droves.

Finally, be sure to include a link to your privacy policy right in the opt-in box on your site. This reassures people that you respect their privacy and won't share their personal information with anyone else -- under ANY circumstances.

And then make sure you adhere to that privacy policy!

Remember, the opt in is the first experience your future customers will have with your business. So you have to make sure it's a positive one.

Rule #2. Get PERSONAL with your subscribers

People want to deal with PEOPLE, not faceless companies. So you DON'T want your emails to come off sounding like they're official, corporate-sounding announcements.

In order to connect with your subscribers, your emails should be written in a casual, conversational tone.

Write like you're talking to a good friend. Let your personality shine through.

If you're a funny person, use humor in your emails. (Without being offensive, obviously.) If you speak with an accent, let that accent shine through in your writing. Include whatever characteristics make you, YOU.

It will help your subscribers feel like they know you...

... And that will go a long way to encouraging them to buy something from you!

Finally, in order to hammer home the point that your emails are coming from an actual person -- as opposed to an organization -- make sure the return address on all your emails has your name in it (i.e., yourname@yourbusiness.com).

Whatever you do, don't use an anonymous address like info@yourbusiness.com -- or even worse, sales@yourbusiness.com. They make your email sound way too impersonal, and will actually discourage people from opening and reading it.

Rule #3. Give first, get second

This is truly one of the cardinal rules of email marketing: In order to "get," first you have to GIVE.

Never ask your subscribers to make a purchase unless you have offered them something of value beforehand.

For example, if you're gearing up for a major promotion, it's a good idea to send out a few "no strings attached" emails full of useful information and THEN follow them up with an email that includes a call to action.

The same thing is true of your newsletters. If you want to promote any of your products, make sure you include lots of free valuable information in the newsletter BEFORE you get to the product "plug."

That way, people won't mind so much if you ask them to buy something. After all, you've just given them a whole lot of useful content for free!

Plus, if your content really is valuable, it'll convince your readers that your product or service is valuable, too.

Rule #4. Split-test EVERYTHING!

I'll admit it: I'm an absolute NUT for testing.

But when most email software these days allows you to test absolutely every single aspect of your marketing efforts -- so you can discover exactly what's working and what's NOT -- why on Earth would you not take advantage of that ability?

When it comes to your email campaigns, I strongly urge you to test as many different elements as possible. These include:

Your offer: Try testing different price points, different bonuses to go along with your main product, different product "bundles" -- as many variables as you can come up with.
Different segments of your list: Send the same offer to different segments of your list (e.g., your customers vs. your subscribers)
Subject lines: This is the first point of contact with your audience. Your subject line has to grab their attention and encourage them to open your email!
The email itself: Be sure to test different email messages to see which one encourages the greatest number of buyers through to your salesletter.
Different calls to action: You never know what language is going to get your readers to click on your call to action! Maybe they'll respond to a simple "click here." Or maybe they like more casual language, such as "check it out by visiting..." Maybe they don't need the URL written out for them -- or maybe they do.

The only way to know for sure is to test different calls to action -- and see which works best for you!
Time to send: Which day of the week yields the best response? And which time of day? Will you get better results if you send on Wednesday at 3:00 p.m. -- or Sunday at 8:30 in the morning?

Once again, the only way to know for sure is to TEST.

Most email marketing solutions allow you to do this kind of testing. If yours doesn't, it's time for you to start looking for a new software package or service provider.

Rule #5. Follow the rules!

The rules I'm talking about here are the international laws that outline what emailers can and cannot do in order to avoid being labeled as spammers.

Some of the things you'll need to do are...

Include your physical address in every email
Include easy-to-follow "unsubscribe" information in every email
Remove your "unsubs" from your list within the required 14 days
Remove all "hard bounceback" email addresses from your subscriber list

These are just of the few of the rules regarding email. If you want to learn more of them, go to: www.spamlaws.com.

There you'll find everything you need to know about the CAN-SPAM Act, which regulates emailers who live in the United States, as well as the rules that apply to Europe and elsewhere.

One last thing: Be extremely wary of lists for purchase!

Often you'll come across sites offering to sell you something like a list of a million names for the low, low price of $59.95.

Buying a list like this might seem like a good idea... but it's not.

Chances are, the names and emails were taken without the people's permission. So when your emails start showing up in their inbox, they're going to think you're a spammer, and may even report you to their ISP or an anti-spam organization like SpamCop.

Bam! Now you're blacklisted and aren't allowed to send email to anybody. Definitely not worth $59.95, is it?

Even if the people on the list DID give their permission to be put on it, the majority of them simply aren't your target market, and won't be interested in your offer.

And why go to the trouble of emailing someone who's never going to buy anything from you?

All right... so those are my top five rules for smart email marketing.

Just remember, if you follow the rules and be a good "email citizen," then you will be able to grow a responsive list of subscribers who will be eager to read your emails.

And a responsive email list = more sales for you!

[Ed. Note: Mitch is IMC's Vice President of Marketing.]

2007-09-18T11:15:00.000-07:00

Here i want to help new people get some tips reading articles and tips from marketing people who really know what marketing is you will see some publications and newsletter free here.They directly come from marketing people i do not modify or alter any of them i just want you people to read them and get some benefit out of it.

Estracts from free newsletter

Editorial: "Are free online marketing communities a waste of time?"
By Derek Gehl

Recently I've been getting lots of questions about my exclusive online marketing community, the Internet Entrepreneur Club. Some people want to know why they should bother joining my online community, as opposed to all the "free" marketing forums that are spreading all over the Internet.

That's a good question!

You can get decent information on some of these free sites -- if you're lucky enough to have an experienced Internet marketer provide an answer to your question.

However... in my experience, all too often the members are mostly beginners who have yet to make their first dollar online. And as helpful as these people want to be, they're probably not going to be able to offer you a whole lot of useful advice.

After all, they're still struggling to learn the basics themselves!

OR, the members are mostly advanced marketers who are looking for extremely high-level information and don't have time to provide lengthy answers to questions from beginners.

(For example, I've seen a lot of advanced marketers answer beginner questions with snappy responses like, "Look it up on Google, Brainiac!" NOT very helpful, in my opinion.)

The thing to remember is, time is precious. And the people who join free online marketing communities are mostly in it for themselves. They will share information with their peers -- in order to get some good tips and strategies for themselves.

But they're not going to bend over backwards to provide detailed, quality advice to beginners who can't offer them anything in return.

So in order to help you determine which online marketing communities are worth joining -- and which are a colossal waste of time -- here are three questions you need to ask before getting involved in any of them...

Question #1: Are your questions guaranteed to be answered by an experienced Internet marketing professional?

Let's face it... Other Internet marketers can be a useful source of information -- provided they have actual experience running successful online businesses!

You don't want to get involved in a community where the only suggestions you get are from people who are simply parroting things they've read online, without ever having tried the strategies for themselves.

So when someone offers you a piece of advice, ask them for REAL PROOF they know it actually works. If they can't provide it, it's time to move on.

Question #2: Are your questions guaranteed to be answered within a specific time frame?

I've seen it happen again and again -- people join an online marketing community desperate for advice from a seasoned marketing professional. So they post their most pressing questions and wait impatiently for someone to answer them.

And they wait... And wait... And wait...

... Meanwhile, they're losing out on potential sales because they're not taking any decisive action with their websites!

Question #3: Will the "experts" give you a detailed analysis of your website -- and offer concrete suggestions for improvement?

If you could ask just ONE question of a successful Internet marketer, here's what it should be:

"Will you review my website?"

If they say no, then my advice to you is: find another community to join.

Without a doubt, you'll get more value out of a detailed website review than any other information a seasoned professional can offer.

A reputable online expert will give your site a full "diagnostic" -- and let you know exactly what changes you need to make to your site design and salescopy to improve your conversions.

By asking these three questions, you can make sure you join a community populated with real Internet marketing professionals who will deliver real advice -- and help you get REAL results!

To be honest, I don't know of any free online community where you're guaranteed to get answers to all your questions from successful online marketers in a specific timeframe.

And I definitely don't know of any free community where the experts will "go to town" on your website and tell you everything you need to do to take it to peak performance levels in as little time as possible.

That's why I created my own online community, the Internet Entrepreneur Club. I wanted to create a place where beginners could go and be guaranteed to get professional advice on how to solve all their online business challenges.

In addition to round-the-clock access to me and my team of REAL Internet marketing experts (who are PAID to provide in-depth answers to your questions!), Club members also get:

A guaranteed response from a seasoned professional within 48 hours... and often much sooner!
Monthly 60-75 minute teleconferences with industry masterminds who are making huge six- and seven-figure incomes -- such as John Assaraf, one of the experts featured in the hit film and book, "The Secret.")
Monthly training videos showing how to implement the latest proven online marketing strategies

... and much more.

You can easily check out the value of "The Club" for yourself, because I'm currently giving away a handful of 30-day trials of this exclusive private member's club -- for only $2.95!

... So if you're thinking about joining an online marketing community -- and getting UNLIMITED Internet marketing advice including business ideas... website reviews... salescopy advice... traffic secrets... and MORE...

Then I urge you to activate your risk-free trial now by going to:

www.internetentrepreneurclub.com/no-risk-forum

To your success,

Derek Gehl